It is about Time

25 07 2010

When planning within a business context the time scales we use are often short, as short as 5 to 10 years.  While this may be longer than political time scales of only 3 to 5 years, it is very short in terms of the lifespan of successful and enduring businesses.  How often do you see businesses planning with time scales of multiple decades or centuries when they are the considering impact of their products and services?

In terms of sustainability, imagine the view businesses would take into their planning, if they were to consider time scales which included that of:

  • Their own ancestors, their present family and their future generations?
  • The founding organisations in their sector, their current suppliers and customers, along with those future organisations which will be created through the progress that they make today?
At a very fundamental level we all know that the current way of business needs to change however mainly through the fear of the unknown, that change is not happening fast enough.  Let us consider taking that step now rather than waiting as the fear will only grow the larger if we wait.
It’s 3:23 in the morning and I’m awake
because my great, great grandchildren won’t let me sleep
My great great grandchildren ask me in dreams
What did you do while the planet was plundered?
What did you do when the earth was unraveling?
Surely, you did something when the seasons started failing?
As the mammals, reptiles, birds were all dying?

The first few lines of a poem called Hieroglyphic Stairway by Drew Dillinger http://drewdellinger.org/